customer marketing - reactivation

Reactivation campaign, this journey is a trigger based journey that customers receive after not being active for 90 days. 

Screenshot of a video creation platform with the Screencastify logo, text about making videos for classroom impact, steps for creating videos, and a happy face icon. A 'Record now' button is visible.

email 1

reporting

Screenshot of a Scenecastify presentation with a pink and purple theme, including text and icons for creating video content, interactive questions, and submission of assignments.

Within one quarter 5.8% of those who entered this journey created a video. These customer were previously inactive for 90 days. 

email 2

Screenshot of a letter from Screencastify promoting their video recording and submission platform, featuring a "Record Now" button, a pink camera icon, and a photo of Brittany from the Screencastify marketing team.

email 3

Bar chart showing Q2 paid EDU TB reactivation with 244,866 reactivations and 14,173 video creations.
email marketing